D GYM – D LIFE

ETİLER - İSTANBUL

Client

DOĞUŞ REAL ESTATE INVESTMENT TRUSTS

Total Area

13.000

Scope

CONCEPT DESIGN

Completion Year

2012

Info

A PROJECT, WHICH  IS COMPLETELY HUMAN ORIENTED, BUT WHICH BRINGS 2 DIFFERENT SYSTEMS THAT DON'T CONCIDE WITH EACH OTHER UNDER THE SAME ROOF, WAS DESIGNED. WHILE D-LIFE IS A FICTION WHICH APPEALS TO THE SOUL AND BODY AT THE SAME TIME, ANDPRIORITIZES TRANQULITY; D-GYM IS A DYNAMIC ENVIRONMENT FULL OF DYNAMISM AND MOVEMENT. AN COMFORTABLE AND ELITE ENVIRONMENT, WHICH CONTAINS DIFFERENT, ORIGINAL DESIGN CRITERIA WITHIN ITSELF, GIVES A FEELING OF EXCLUSIVITY, MUST BE CREATED. THIS FACILITY, WHICH WILL ALSO BE THE FIRST STEP OF THE CHANGE PROCESS, MUST HAVE A STATUS OF ITS OWN BY BEING DISTINGUISHED FROM SIMILAR PROJECTS IN FOREIGN COUNTRIES. WHEN EXPECTATIONS OF THE TARGET AUDIENCE IS TAKEN INTO ACCOUNT IN ADDITION TO THOSE OF CURRENT USERS, ALL THE DETAILS OF THE PLANNED ENVIRONMENT MUST BE CONSIDERED, AND ALL KINDS OF POSSIBLE COMPLICATIONS MUST BE PREVENTED EVEN IN THE BUSIEST (PRIME-TIME) AREAS. AN  ELITE-SOPHISTICATED, DYNAMIC-QUITE, MODERN-WARM-DIFFERENT DESIGN WAS CREATED BY TAKING THESE CRITERIA INTO ACCOUNT.